Grow Your Customers

What’s the easiest way to grow your customer base?

Marketing exists, and as a small business owner, you have to embrace it. The good news is, the more you know about marketing for small businesses, the better you are at it, and the better the results you get from it.

 

Part Two of the book will cover lead-generation marketing tactics for small businesses. These are tactics you can use to reach out to prospective customers, spark their interest in your products or services, and bring them to your business. These tactics include:

 

• “Daily deal” coupon sites like Groupon.
• Listing sites like Yelp and TripAdvisor.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Networking events.
• Trade shows.
• Referral programs.

In the last chapter of this book, I’ll talk about how to develop “nurture programs” – that is, how to keep in touch with your customers once you’ve established them as leads, and how to keep them coming back to your business for more sales.