About The Author

Who’s David T. Scott?

David T. Scott is the author of The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI, published in 2013 by AMACOM. This book was written for corporate marketers in large to mid-sized companies, and focuses on using traditional and modern lead-generation tactics to acquire new customers and increase sales. In his next book, The Essential Guide to Small Business Marketing, David will focus on brand and lead-generation tactics that sole proprietors and startup enterprises can use to acquire new customers and grow their business.

 

David is the CEO and founder of Marketfish, a company that offers a technology platform for lead generation and data management. Prior to founding Marketfish, David served as a top-tier marketing executive for Fortune 500 companies and billion-dollar organizations. In his 20 years of marketing experience, David has managed half a billion marketing dollars and generated over 30 million marketing leads. While serving as Vice President of Global Marketing and Strategy at Intermec, Inc., David was named “2005 Chief Marketing Officer of the Year” by the CMO Council, for his successful use of lead-generation strategies.

 

David holds an MBA from the University of Pennsylvania’s Wharton School of Business, where he was a Sol C. Snider and Robert A. Toigo fellow. In addition, David has taught marketing courses at the University of Pennsylvania, Seattle University, and the University of Washington. He frequently speaks at conferences on the topics of Lead Generation and Marketing Economics.

 

David currently sits on the boards of Marketing EDGE and Seattle Goodwill, and is a member of Rotary International.  In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40″ award.