What’s missing in your small business?
Millions of small businesses fail for one simple reason – not enough customers. Even in today’s digital age, you need to understand the essential elements of small business marketing.
Whether you’re a sole proprietor or a growing enterprise — whether you’re just starting out or you’ve been in business a while — this book will help you to build a compelling brand and a successful marketing strategy for your small business.
Using real-world case studies, you’ll learn how other small business owners have successfully used tactics like e-mail marketing, SEM and SEO, “daily deal” coupon sites, networking, and attending trade shows to build their business. This book gives you cost-effective and easy-to-use marketing strategies to acquire customers, grow revenue and create a business that’s built to last.
